The hairstylist of the hairstyling salon LaCelle is looking for the perfect picture for her new flyer in the streets of her hometown Solothurn. To capture the whole thing in a making of, I follow her with the camera while she and her model approach strangers and convince them to become part of this action.
The act not only serves to realize the flyer and the corresponding video, but also helps to connect her in a sympathetic way even more with the people in the village. The result is an elaborately edited clip that was distributed via social media.